In partnership with Fever-Tree
“The gin and tonic has saved more Englishmen’s lives and minds than all the doctors in the Empire”
During the 1800s, British Army officers were issued with quinine, a naturally occurring anti-malaria treatment. It is extremely bitter and in order to make it more palatable the officers mixed it with sugar and water. It wasn’t long before officers were mixing it with their gin rations and so the Gin and Tonic was born.
Shockingly, Malaria still kills around 500,000 people every year, half of whom are children under 5 years old, and yet it is entirely preventable. Unfortunately, there are signs of a global resurgence with the 2017 World Malaria Report showing the first increase in a decade.
Fever-Tree recently announced their intention to extend their six-year partnership with charity Malaria No More for a further 3 years, and are bringing back their award-winning social media campaign, ‘Raise Your Glass. Erase Malaria’ to raise money for the fight against malaria.
The campaign begins this week, to coincide with World Malaria Day on the 25th April and will continue until the end of May. Fever-Tree will be donating $5 for every ‘Raise a Glass’ photo shared on social media.
Supporting Fever-Tree’s campaign to erase malaria couldn’t be easier!
All you have to do is:
- Share a point of view shot of a raised glass or ‘cheers’ on twitter or instagram
- Include the following text “I’m raising my glass to erase malaria. @fevertreemixers are donating $5 for every drink shared. #malariamustdie”.
- Tag a friend or 2 to get them involved.
You might like to check out my post on gin and tonic garnishes for some ideas!
Follow Fever-Tree on twitter @fevertreemixers and instagram @fevertreemixers, @fevertreeaustralia