Caroline Ashford launched ‘The Gin Queen’ in December 2013 to share her enthusiasm for gin and the people who make it.

Since then, she has launched Junipalooza Melbourne and Sydney with her business partners Spirits Beacon, and her business The Ginporium, Australia’s First Gin Concierge.

She was the first Australian member to be inducted into The Gin Guild and in 2020 was named Icons of Gin ‘Communicator of the Year’.

In 2022 She was shortlisted for the IWSC Spirits Communicator of the Year Award.

The Gin Queen is now Australia’s most influential website dedicated to all things gin.



Caroline Ashford


Partner and organiser for Junipalooza Melbourne & Sydney

Spirits Judge

Associate Judge for the 2017 and 2018 Australian Distilled Spirits Awards

Judge for 2022 Australian Distilled Spirits Awards

Judge for Tasting Australia Spirits Awards 2019

Judge for The American Distilling Institute Spirits Competition 2020, 2022

Judge for World Gin Awards 2020, 2021, 2022

Associate Member of the Australian Distillers Association, the Australian Women Distilllers Association, The New Zealand Distilling Association and American Distilling Institute.

Awards and Accolades

‘Top 100 Most Influential List” 2015, 2017 and 2019 compiled by Australian Bartender Magazine

First Australian member of  industry body, The Gin Guild.

Icons of Gin ‘ Communicator of the Year’ 2020

Australian Ambassador for World Gin Day

Holder of Level 2 WSET in Wine and Spirits and Level 2 WSET Spirits.

Featured in ABC Landline’s documentary ‘Gin Sling’ about the emerging Australian Gin.

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  1. Caroline,

    I recently discovered “The Gin Queen” and wish to congratulate you on a great website. As a fellow Gin lover I am interested in all Gin from around the world. It has been a real pleasure to follow the growth of the juniper spirit and particularly from within Australia (and New Zealand) – now there is a local aficionado too. I look forward to reading your posts with interest.

    Kind Regards, David Schofield.

  2. Hello, my name is Alison Smith and I’ve been running The Cocktail Queen for the last 4 (almost 5) years, we go to people’s homes and events around Scotland and supply them with a cocktail party, cocktails, games and fun.
    I love all things gin, and everything else to be honest!

    Nice to meet you

    Alison and team
    (queen and princesses)

Comments are closed.