Caroline Ashford launched ‘The Gin Queen’ in December 2013 to share her enthusiasm for gin and the people who make it.
Since then, she has launched Junipalooza Melbourne and Sydney with her business partners Spirits Beacon, and her business The Ginporium, Australia’s First Gin Concierge.
She was the first Australian member to be inducted into The Gin Guild and in 2020 was named Icons of Gin ‘Communicator of the Year’.
In 2022 She was shortlisted for the IWSC Spirits Communicator of the Year Award.
The Gin Queen is now Australia’s most influential website dedicated to all things gin.
Partner and organiser for Junipalooza Melbourne & Sydney
Associate Judge for the 2017 and 2018 Australian Distilled Spirits Awards
Judge for 2022 Australian Distilled Spirits Awards
Judge for Tasting Australia Spirits Awards 2019
Judge for The American Distilling Institute Spirits Competition 2020, 2022
Judge for World Gin Awards 2020, 2021, 2022
Associate Member of the Australian Distillers Association, the Australian Women Distilllers Association, The New Zealand Distilling Association and American Distilling Institute.
Awards and Accolades
‘Top 100 Most Influential List” 2015, 2017 and 2019 compiled by Australian Bartender Magazine
First Australian member of industry body, The Gin Guild.
Icons of Gin ‘ Communicator of the Year’ 2020
Australian Ambassador for World Gin Day
Holder of Level 2 WSET in Wine and Spirits and Level 2 WSET Spirits.
Featured in ABC Landline’s documentary ‘Gin Sling’ about the emerging Australian Gin.